On Friday 14 March 2008, Cullen Building Products Ltd won the “Business Growth through Marketing and Sales” category, in the Fife Business Awards 2007-2008. Managing Director, Doug Cullen, accepted the trophy at the black tie event in front of more than 300 business leaders from the thriving Fife business community.

Entrants within this category were required to demonstrate the implementation of clearly defined Sales and Marketing strategies at the heart of their business. The judging panel based their final decision on measurable and verifiable business results coupled with the proof of fundamental customer satisfaction. The key performance indicator of the success of Cullen’s strategy was an increase in turnover from £4m to in excess of £10m in just 5 years.

Cullen is the leading Scottish manufacturer of timber connectors within the UK and Ireland.  Its comprehensive portfolio is designed to meet its customers’ specific requirements. All products are manufactured following the ISO 9001 and ISO 14001 certification demonstrating Cullen’s commitment to quality and to the environment. The company reinvests approximately 40% of its annual turnover in Research and Development, delivering yearly more than 10 innovative products to each market they operate in.

Jonny Bell, Marketing Supervisor at Cullen, states: “Our philosophy is to deliver innovative and cost effective connectors. Establishing a sustainable Marketing function over the past five years has supported this strategy and led the company to an outstanding turnover increase of more than 100%. Winning the award in this category proves innovation does serve progress.”